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Gems of Arabia
Gems of Arabia is a cultural platform focused on the voices shaping the identity of Saudi Arabia and the wider region. Through storytelling, interviews, and editorial content, it celebrates the talent and ideas redefining the cultural landscape. Our contribution spanned creative direction, podcast post-production, activation videos, promotional campaigns, editorial visuals, and AI visual design.
Client
Gems of Arabia
Wiiide Role
Art Direction, Content Creation,
Creative Direction, Design, Creative Partner
Date
2024-Present
Editorial Visuals
Editorial visuals were created to support the platform’s storytelling language, bringing consistency, refinement, and depth across interviews, features, and cultural narratives. AI-generated imagery was used as an extension of the creative process, allowing us to explore new visual directions while maintaining a considered and editorially aligned aesthetic.
The activation work centered on producing content for both established and emerging brands gaining visibility across Saudi Arabia. Designed to feel timely, engaging, and culturally aware, these pieces extended the platform’s presence into more immediate campaign moments while maintaining a considered visual identity.
Activations & Brands Campaigns
AI Models & Product Imagery
AI-generated visuals formed an important part of the project’s evolving image language, from digital avatars and model-led compositions to product imagery developed for specific campaign and editorial needs. Each output was created with a focus on realism, consistency, and visual relevance, allowing the platform to explore new forms of storytelling through a contemporary lens.
Podcast Post-Production
From pacing and structure to visual finishing, we handled post-production for podcast content designed to feel polished, clear, and aligned with the platform’s tone.
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