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Miral
Miral is an Abu Dhabi-based creator of destinations and experiences, with a brand world shaped by leisure, tourism, and memorable shared moments. For its 2025 annual event at Etihad Arena, we worked closely with the team on the creative direction and screen content, developing a motion-led visual language that reflected the scale, energy, and joy behind the experience
Client
Miral Group
Wiiide Role
Creative Direction, Design
Event Screen Content, Motion Design
Date
2025
The Screens Come Alive
We created the core animated screen content for the event. Designed as a cohesive visual system, the work helped shape the tone of the evening from the first moment on screen, bringing clarity, rhythm, and a polished sense of arrival to the arena experience.
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